Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Social worker
29%
#74 / 623
View rankingSocial worker
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Maintain case history records and prepare reports.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 55% | +8.3 |
Counsel students whose behavior, school progress, or mental or physical impairment indicate a need for assistance, diagnosing students' problems and arranging for needed services.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 22% | +2.2 |
Counsel individuals, groups, families, or communities regarding issues including mental health, poverty, unemployment, substance abuse, physical abuse, rehabilitation, social adjustment, child care, or medical care.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 22% | +2 |
Consult with parents, teachers, and other school personnel to determine causes of problems, such as truancy and misbehavior, and to implement solutions.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 22% | +2 |
Serve as liaisons between students, homes, schools, family services, child guidance clinics, courts, protective services, doctors, and other contacts to help children who face problems, such as disabilities, abuse, or poverty.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 22% | +2 |
Develop and review service plans in consultation with clients and perform follow-ups assessing the quantity and quality of services provided.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Counsel parents with child rearing problems, interviewing the child and family to determine whether further action is required.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Interview clients individually, in families, or in groups, assessing their situations, capabilities, and problems to determine what services are required to meet their needs.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 24% | 28% | +6.7 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- social work theory
- legal requirements in the social sector
- social sciences
- adolescent psychological development
- social justice
- company policies
- apply anti-oppressive practices
- provide social counselling
- work within communities
- assess the development of youth
Sources for this job· O*NET 21-1021.00· ESCO/ISCO 2635