Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Sociologist
25%
#252 / 623
View rankingSociologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Surveys, tables and a first report.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Design the research and the questions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Field, interviews and groups.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Public client, ethics and outreach.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Literature, theory and review.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 16% | +2.9 |
Not selling a chart that does not say that.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Surveys, tables and a first report
- Design the research and the questions
- Field, interviews and groups
- Public client, ethics and outreach
- Literature, theory and review
- Not selling a chart that does not say that
- sociologo
- sociologist
Sources for this job· O*NET 19-3041.00· ESCO/ISCO 2632