Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 663
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Sports physiotherapist
22%
#345 / 663
View rankingSports physiotherapist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Injury, the test and the note.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Pitch, the move and the one who lies about pain.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Gym, the load and not rushing.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Sunday, the coach and not yielding.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The press, the rumour and not leaking.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
If they play Sunday, sign it. And not burning them.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- return to play
- injury notes
- gym load
- sport-specific move
- Sunday clearance
- the coach
- not yield
- not leak
Sources for this job· O*NET 29-1123.00· ESCO/ISCO 2264