Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Store manager
28%
#106 / 623
View rankingStore manager
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Monitor sales activities to ensure that customers receive satisfactory service and quality goods.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Assign employees to specific duties.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Instruct staff on how to handle difficult and complicated sales.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Establish credit policies and operating procedures.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 41% | 28% | +11.5 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- sales activities
- employment law
- tobacco brands
- study sales levels of products
- set up pricing strategies
- order supplies
- manage budgets
- maintain relationship with customers
- manage staff
- use different communication channels
Sources for this job· O*NET 41-1011.00· ESCO/ISCO 1420