Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Systems administrator
27%
#127 / 623
View rankingSystems administrator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Automate accounts, backups and patches.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 45% | +9 |
Document, inventory and alerts.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 40% | +7.2 |
Incidents, outages and on-call.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Install, cable and touch hardware.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Permissions, security and difficult users.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Decide what patches and what waits.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 26% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Automate accounts, backups and patches
- Document, inventory and alerts
- Incidents, outages and on-call
- Install, cable and touch hardware
- Permissions, security and difficult users
- Decide what patches and what waits
- sysadmin
- administrador de sistemas
- sistemas linux
Sources for this job· O*NET 15-1244.00· ESCO/ISCO 2522