Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Teacher
27%
#172 / 623
View rankingTeacher
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Establish and enforce rules for behavior and procedures for maintaining order among students.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Instruct through lectures, discussions, and demonstrations in one or more subjects, such as English, mathematics, or social studies.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Prepare students for later grades by encouraging them to explore learning opportunities and to persevere with challenging tasks.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Prepare materials and classrooms for class activities.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Use computers, audio-visual aids, and other equipment and materials to supplement presentations.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Enforce all administration policies and rules governing students.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Establish clear objectives for all lessons, units, and projects, and communicate those objectives to students.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Adapt teaching methods and instructional materials to meet students' varying needs and interests.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 49% | 28% | +13.7 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- teach class
- mark students
- lesson plans
- teach
- ICT hardware specifications
- e-learning
- learning difficulties
- computer science
- post-secondary school procedures
- ICT software specifications
Sources for this job· O*NET 25-2031.00· ESCO/ISCO 2330