Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Teaching assistant
20%
#437 / 623
View rankingTeaching assistant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prepare materials and adaptations.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Support in class, playground and dining hall.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Accompany SEN and small mediation.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Notes to the teacher and incident log.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Stock, copies and classroom order.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 16% | +2.6 |
Not labelling and not leaving a child alone.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- Prepare materials and adaptations
- Accompany SEN and small mediation
- Notes to the teacher and incident log
- Stock, copies and classroom order
- auxiliar docente
- teaching assistant
Sources for this job· O*NET 25-9042.00· ESCO/ISCO 5312