Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Telecom engineer
25%
#235 / 623
View rankingTelecom engineer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Size, simulate and plan radio and fibre.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
Projects, permits and sites.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Field, measurements and commissioning.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Incidents, NOC and operators.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Rules, spectrum and documentation.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 16% | +2.9 |
Not leaving a town dark from a mistake.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Size, simulate and plan radio and fibre
- Projects, permits and sites
- Field, measurements and commissioning
- Incidents, NOC and operators
- Rules, spectrum and documentation
- Not leaving a town dark from a mistake
- ingeniero de telecomunicaciones
- telecom engineer
Sources for this job· O*NET 17-2072.00· ESCO/ISCO 2153