Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tour guide
28%
#101 / 623
View rankingTour guide
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Describe tour points of interest to group members, and respond to questions.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Provide directions and other pertinent information to visitors.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Greet and register visitors, and issue any required identification badges or safety devices.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Assemble and check the required supplies and equipment prior to departure.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Provide for physical safety of groups, performing such activities as providing first aid or directing emergency evacuations.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 28% | +2.5 |
Solicit tour patronage and sell souvenirs.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- sightseeing information
- local geography
- create solutions to problems
- monitor visitor tours
- provide visitor information
- select visitor routes
- collect visitor fees
- speak different languages
- use different communication channels
- maintain customer service
Sources for this job· O*NET 39-7011.00· ESCO/ISCO 5113