Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tower crane operator
18%
#573 / 633
View rankingTower crane operator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Radius, winds and the day’s log.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Hoist, trolley and the slinger’s call.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Erect, climb and the base that is checked.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Two-crane lifts and crossing jibs.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The wind that gets up and stopping in time.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Sweep nobody, and not pushing the radius.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- tower-crane lifts
- load charts
- climb the crane
- slinger’s call
- jib wind
- crossing jibs
- crane base
- trolley
Sources for this job· O*NET 53-7021.00· ESCO/ISCO 8343