Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Tow-truck driver
20%
#439 / 623
View rankingTow-truck driver
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Call, route and the vehicle type.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Hard shoulder, hook and traffic that will not stop.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Hydraulics, bed and the low car that scrapes.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Garage, the note and the client who argues.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Night, rain and not becoming the next crash.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Not making the crash worse, and signing the hook.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 20% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- hook vehicles
- hard shoulder
- the bed
- recovery calls
- crane hydraulics
- recovery notes
- traffic
- low cars
Sources for this job· O*NET 53-3032.00· ESCO/ISCO 8332