Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Translator
52%↓
#1 / 623
View rankingTranslator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Follow ethical codes that protect the confidentiality of information.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
| Translate messages simultaneously or consecutively into specified languages, orally or by using hand signs, maintaining message content, context, and style as much as possible. | 14% | 72% | +10.1 |
| Listen to speakers' statements to determine meanings and to prepare translations, using electronic listening systems as necessary. | 11% | 72% | +7.9 |
Identify and resolve conflicts related to the meanings of words, concepts, practices, or behaviors.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
| Check translations of technical terms and terminology to ensure that they are accurate and remain consistent throughout translation revisions. | 8% | 72% | +5.8 |
| Refer to reference materials, such as dictionaries, lexicons, encyclopedias, and computerized terminology banks, as needed to ensure translation accuracy. | 7% | 72% | +5 |
| Compile information on content and context of information to be translated and on intended audience. | 7% | 72% | +5 |
| Adapt translations to students' cognitive and grade levels, collaborating with educational team members as necessary. | 7% | 72% | +5 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 21% | 28% | +5.9 |
| Total | 100% | 52% |
Modelled workweek: 100% · Public evidence: 54% · Estimate: 46% · Confidence: Medium
Skills and activities
- translate texts
- interpret
- proofread translations
- information confidentiality
- spelling
- office software
- grammar
- speak different languages
- master language rules
- develop a translation strategy
Sources for this job· O*NET 27-3091.00· ESCO/ISCO 2643