Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Truck driver
27%
#144 / 633
View rankingTruck driver
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Maintain logs of working hours or of vehicle service or repair status, following applicable state and federal regulations.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Operate equipment, such as truck cab computers, CB radios, phones, or global positioning systems (GPS) equipment to exchange necessary information with bases, supervisors, or other drivers.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Check vehicles to ensure that mechanical, safety, and emergency equipment is in good working order.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Follow appropriate safety procedures for transporting dangerous goods.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Drive trucks with capacities greater than 13 tons, including tractor-trailer combinations, to transport and deliver products, livestock, or other materials.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Maneuver trucks into loading or unloading positions, following signals from loading crew and checking that vehicle and loading equipment are properly positioned.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Inspect loads to ensure that cargo is secure.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Read bills of lading to determine assignment details.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 60% | 28% | +16.8 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- drive
- route
- load goods
- types of cargo
- road traffic laws
- road transport legislation
- mechanical components of vehicles
- vehicle cargo capacity
- control the performance of the vehicle
- read maps
Sources for this job· O*NET 53-3032.00· ESCO/ISCO 8332