Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
University professor
24%
#278 / 633
View rankingUniversity professor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Prep materials, tests and rubrics.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 45% | +9 |
Papers, grants and reviews.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 38% | +6.1 |
Teach and tutor.EstimateNo public source provides a precise figure. This is our estimate. | 20% | 12% | +2.4 |
Supervise theses and examine.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 15% | +2.4 |
Department meetings and academic admin.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
Actually research and choose the problem.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 16% | +2.2 |
| Total | 100% | 24% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- teach class
- mark students
- lesson plans
- teach
- Prep materials, tests and rubrics
- Papers, grants and reviews
- Teach and tutor
- Supervise theses and examine
- Department meetings and academic admin
- Actually research and choose the problem
Sources for this job· O*NET 25-1081.00· ESCO/ISCO 2310