Automation index

How much of a Paid media specialist’s job can AI already do?

A media plan comes earlier. The pixel firing without burning the brand do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#123 / 683

Paid media specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Plan, platforms and the pixel. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Creatives, frequency and audience cuts. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client, going live and the campaign that drifts. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, attribution and the last-click fight. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Brand safety and inventory you cannot touch. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That the pixel fires, and not burning extra CPM. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

27%

#206 / 683

University tutor

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Form, the file and the one who does not come. Estimate No public source provides a precise figure. This is our estimate.	18%	48%	+8.6
Mark, the cut and the one who gives up. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
Grant, the paper and not letting it lapse. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Health, the referral and not playing clinician. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
The dean, the dropout figure and not dressing it. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
That they ask for help, and not dropping out. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		27%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low