Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 633
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Veterinary technician
18%
#584 / 633
View rankingVeterinary technician
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Charts, bookings and drug stock.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Hold, place lines and assist in theatre.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Labs, X-rays and samples.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Talk to owners and explain discharge.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Cages, cleaning and hospitalisation.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 16% | +2.6 |
Bites, zoonoses and not leaving an animal.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 14% | +2 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- Charts, bookings and drug stock
- Hold, place lines and assist in theatre
- Labs, X-rays and samples
- Talk to owners and explain discharge
- Cages, cleaning and hospitalisation
- Bites, zoonoses and not leaving an animal
- tecnico veterinario
- auxiliar veterinario
- vet tech
Sources for this job· O*NET 29-2056.00· ESCO/ISCO 3240