Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Video editor
28%
#96 / 623
View rankingVideo editor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Select and combine the most effective shots of each scene to form a logical and smoothly running story.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Edit films and videotapes to insert music, dialogue, and sound effects, to arrange films into sequences, and to correct errors, using editing equipment.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Set up and operate computer editing systems, electronic titling systems, video switching equipment, and digital video effects units to produce a final product.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Organize and string together raw footage into a continuous whole according to scripts or the instructions of directors and producers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review footage sequence by sequence to become familiar with it before assembling it into a final product.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Mark frames where a particular shot or piece of sound is to begin or end.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Verify key numbers and time codes on materials.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Cut shot sequences to different angles at specific points in scenes, making each individual cut as fluid and seamless as possible.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 48% | 28% | +13.4 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- personal directing styles
- film production process
- graphic design
- motion graphics
- ICT software specifications
- multimedia systems
- follow work schedule
- consult with producer
- watch scenes
- put uncut recordings into computer
Sources for this job· O*NET 27-4032.00· ESCO/ISCO 2654