Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Waiter
28%
#86 / 623
View rankingWaiter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Collect payments from customers.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Check with customers to ensure that they are enjoying their meals, and take action to correct any problems.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Remove dishes and glasses from tables or counters, and take them to kitchen for cleaning.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Prepare checks that itemize and total meal costs and sales taxes.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Clean tables or counters after patrons have finished dining.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Take orders from patrons for food or beverages.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Write patrons' food orders on order slips, memorize orders, or enter orders into computers for transmittal to kitchen staff.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Inform customers of daily specials.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 58% | 28% | +16.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- wine characteristics
- sparkling wines
- select glassware for serving
- comply with food safety and hygiene
- order supplies
- organise wine cellar
- upsell products
- check wine quality
- serve wines
- assist customers
Sources for this job· O*NET 35-3031.00· ESCO/ISCO 5131