Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Warehouse operator
33%
#24 / 623
View rankingWarehouse operator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Record numbers of units handled or moved, using daily production sheets or work tickets.EstimateNo public source provides a precise figure. This is our estimate. | 19% | 55% | +10.5 |
Move freight, stock, or other materials to and from storage or production areas, loading docks, delivery vehicles, ships, or containers, by hand or using trucks, tractors, or other equipment.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
Maintain equipment storage areas to ensure that inventory is protected.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
Read work orders or receive oral instructions to determine work assignments or material or equipment needs.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Sort cargo before loading and unloading.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Attach identifying tags to containers or mark them with identifying information.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 28% | +3.4 |
Install protective devices, such as bracing, padding, or strapping, to prevent shifting or damage to items being transported.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
| Total | 100% | 33% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- products coding system
- operate warehouse record systems
- sort waste
- clean industrial containers
- maintain physical condition of warehouse
- receive goods
- assist in the movement of heavy loads
- stack goods
- use different communication channels
- monitor stock level
Sources for this job· O*NET 53-7062.00· ESCO/ISCO 9333