Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Wildland firefighter
18%
#544 / 623
View rankingWildland firefighter
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Logs, map and the day’s attack plan.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Line, hose-lay and the spot fire.EstimateNo public source provides a precise figure. This is our estimate. | 24% | 6% | +1.4 |
Tools, pump and the water that does not arrive.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
Night watch, lookout and the flare-up.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Coordinate aircraft and the command post.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Get out whole and leave nobody behind.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 10% | +1.4 |
| Total | 100% | 18% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- fight wildfires
- cut line
- lay hose
- night watch
- portable pump
- air assets
- fire-front map
- spot fires
Sources for this job· O*NET 33-2022.00· ESCO/ISCO 5411