Automation index
How much of a Paid media specialist’s job can AI already do?
A media plan comes earlier. The pixel firing without burning the brand do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
Paid media specialist
28%
AI can already do 28% of this job.
#123 / 623
View rankingPaid media specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, platforms and the pixel.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Creatives, frequency and audience cuts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client, going live and the campaign that drifts.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, attribution and the last-click fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Brand safety and inventory you cannot touch.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
That the pixel fires, and not burning extra CPM.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- media plan
- pixel
- frequency
- brand safety
- attribution
- creatives
- audiences
- digital inventory
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Youth educator
21%
#409 / 623
View rankingYouth educator
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Plan, notes and the young person’s file.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 36% | +5.8 |
Shift, holding and the attempted abscond.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 10% | +2.2 |
Workshop, homework and the hour that is not a fight.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Family, youth prosecution and the judge.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Street, leisure and the one who is late back.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 18% | +2.9 |
The bond, and not losing the kid.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 12% | +1.7 |
| Total | 100% | 21% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- educate young people
- residential shifts
- hold incidents
- incident notes
- education workshop
- youth court
- prevent absconding
- night support
Sources for this job· O*NET 21-1093.00· ESCO/ISCO 2635