IS WORK OVER?

Automation index

How much of a Potter’s job can AI already do?

A wheel comes earlier. Centring, pulling and surviving the kiln do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Potter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Clay, wheel and centring.
Estimate

No public source provides a precise figure. This is our estimate.

16%32%+5.1
Pull, turn and the one that collapses.
Estimate

No public source provides a precise figure. This is our estimate.

22%8%+1.8
Dry, glaze and the kiln.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Order, the set and the colour that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The market, the piece and not opening too wide.
Estimate

No public source provides a precise figure. This is our estimate.

16%18%+2.9
Survive the kiln, and not leaving a fat foot.
Estimate

No public source provides a precise figure. This is our estimate.

14%12%+1.7
Total100%19%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • wheel
  • centre clay
  • pull pieces
  • glaze
  • kiln
  • drying
  • tableware sets
  • the foot

Sources for this job· O*NET 51-9195.00· ESCO/ISCO 7314

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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