Automation index
Can AI do a PR specialist’s job?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
No number on this site decides whether someone keeps or loses their job.
IS WORK OVER?
PR specialist
44%
AI or a robot can already do 44% of this job.
#28 / 70
isworkover.com
Tasks and time saved
Tasks and time saved
Releases and lists
70%30% of the week
Media lists
65%25% of the week
Crisis and off-the-record
15%25% of the week
Reporter relationships
15%20% of the week
Estimate · first measured 25 Aug 2026. · Coverage 52%