Automation index
Can AI do a PR specialist’s job?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
No number on this site decides whether someone keeps or loses their job.
IS WORK OVER?
PR specialist
29%
AI or a robot can already do 29% of this job.
#99 / 182
isworkover.com
Where the week goes
Score = Σ (weight × saving). Weights are our frequency estimate, not an O*NET time %. Saving is separate evidence or estimate.
Task weights are our estimate from O*NET frequency (FT). O*NET does not publish share of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.
EstimateNo public source pins this saving. It is an estimate from the method. |
17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
EstimateNo public source pins this saving. It is an estimate from the method. |
15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
EstimateNo public source pins this saving. It is an estimate from the method. |
13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.
EstimateNo public source pins this saving. It is an estimate from the method. |
11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
EstimateNo public source pins this saving. It is an estimate from the method. |
8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
EstimateNo public source pins this saving. It is an estimate from the method. |
7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.
EstimateNo public source pins this saving. It is an estimate from the method. |
6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
EstimateNo public source pins this saving. It is an estimate from the method. |
5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).
EstimateNo public source pins this saving. It is an estimate from the method. |
18% | 28% | +5 |
| Total | 100% | 29% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Occupation sources · O*NET 27-3031.00 · ESCO/ISCO 2432