Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 633
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Caregiver
16%
#602 / 633
View rankingCaregiver
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Maintain records of patient care, condition, progress, or problems to report and discuss observations with supervisor or case manager.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 12% | +1.3 |
Provide patients with help moving in and out of beds, baths, wheelchairs, or automobiles and with dressing and grooming.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Entertain, converse with, or read aloud to patients to keep them mentally healthy and alert.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Plan, purchase, prepare, or serve meals to patients or other family members, according to prescribed diets.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 12% | +1.2 |
Bathe patients.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Care for patients by changing bed linens, washing and ironing laundry, cleaning, or assisting with their personal care.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Provide patients and families with emotional support and instruction in areas such as caring for infants, preparing healthy meals, living independently, or adapting to disability or illness.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Administer prescribed oral medications, under the written direction of physician or as directed by home care nurse or aide, and ensure patients take their medicine.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 12% | +1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 26% | 28% | +7.3 |
| Total | 100% | 16% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- disability care
- older adults' needs
- first response
- wash the laundry
- apply first response
- tend to elderly people
- prepare sandwiches
- iron textiles
- buy groceries
- accompany people
Sources for this job· O*NET 31-1121.00· ESCO/ISCO 5322