Automation index
Can AI do the work of a PR specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
No number on this site decides whether someone keeps or loses their job.
Task comparison
IS WORK OVER?
PR specialist
29%
AI or a robot can already do 29% of this job.
#46 / 103
View rankingPR specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Cook
28%
#54 / 103
View rankingCook
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Portion, arrange, and garnish food, and serve food to waiters or patrons.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 28% | +2.8 |
Inspect and clean food preparation areas, such as equipment, work surfaces, and serving areas, to ensure safe and sanitary food-handling practices.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 28% | +2.5 |
Turn or stir foods to ensure even cooking.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 28% | +2.5 |
Season and cook food according to recipes or personal judgment and experience.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Ensure food is stored and cooked at correct temperature by regulating temperature of ovens, broilers, grills, and roasters.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Weigh, measure, and mix ingredients according to recipes or personal judgment, using various kitchen utensils and equipment.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Bake, roast, broil, and steam meats, fish, vegetables, and other foods.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 28% | +2 |
Coordinate and supervise work of kitchen staff.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 35% | 28% | +9.8 |
| Total | 100% | 28% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- cook
- mise en place
- dishes
- bake
- comply with food safety and hygiene
- order supplies
- store raw food materials
- receive kitchen supplies
- use food preparation techniques
- dispose waste
Sources for this job· O*NET 35-2014.00· ESCO/ISCO 5120