Automation index
Can AI do the work of a PR specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
No number on this site decides whether someone keeps or loses their job.
Task comparison
IS WORK OVER?
PR specialist
29%
AI or a robot can already do 29% of this job.
#46 / 103
View rankingPR specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Customs agent
27%
#69 / 103
View rankingCustoms agent
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Declarations, tariff class and documents.EstimateNo public source pins this saving. It is an estimate of the method. | 22% | 48% | +10.6 |
Database hits, risk and selectivity.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 40% | +7.2 |
Physical inspection of goods and container.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 15% | +2.4 |
Interview the operator and write the record.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 14% | +2.2 |
Fines, appeals and police coordination.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 16% | +2.2 |
Judgment on fraud and sensitive goods.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 18% | +2.5 |
| Total | 100% | 27% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- Declarations, tariff class and documents
- Database hits, risk and selectivity
- Physical inspection of goods and container
- Fines, appeals and police coordination
- Judgment on fraud and sensitive goods
- aduanas
- customs
- despachante de aduanas
Sources for this job· O*NET 13-1041.00· ESCO/ISCO 3351