Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Cybersecurity analyst
32%
#26 / 623
View rankingCybersecurity analyst
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Monitor use of data files and regulate access to safeguard information in computer files.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Monitor current reports of computer viruses to determine when to update virus protection systems.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 55% | +7.2 |
Encrypt data transmissions and erect firewalls to conceal confidential information as it is being transmitted and to keep out tainted digital transfers.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Modify computer security files to incorporate new software, correct errors, or change individual access status.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Confer with users to discuss issues such as computer data access needs, security violations, and programming changes.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Develop plans to safeguard computer files against accidental or unauthorized modification, destruction, or disclosure and to meet emergency data processing needs.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Perform risk assessments and execute tests of data processing system to ensure functioning of data processing activities and security measures.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Coordinate implementation of computer system plan with establishment personnel and outside vendors.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
| Total | 100% | 32% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- computer forensics
- ICT network security risks
- ICT security standards
- cyber attack counter-measures
- query languages
- information confidentiality
- penetration testing tool
- manage IT security compliances
- gather data for forensic purposes
- provide ICT consulting advice
Sources for this job· O*NET 15-1212.00· ESCO/ISCO 2529