Automation index
Can AI do the work of a PR specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
No number on this site decides whether someone keeps or loses their job.
Task comparison
IS WORK OVER?
PR specialist
29%
AI or a robot can already do 29% of this job.
#46 / 103
View rankingPR specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Data scientist
40%
#6 / 103
View rankingData scientist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 55% | +7.7 |
Manage timely flow of business intelligence information to users.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Maintain or update business intelligence tools, databases, dashboards, systems, or methods.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 48% | +5.3 |
Provide technical support for existing reports, dashboards, or other tools.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 55% | +5 |
Synthesize current business intelligence or trend data to support recommendations for action.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 55% | +3.3 |
Collect business intelligence data from available industry reports, public information, field reports, or purchased sources.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 55% | +3.3 |
Identify or monitor current and potential customers, using business intelligence tools.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 29% | 28% | +8.1 |
| Total | 100% | 40% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- analyse data
- models
- dashboards
- python
- information structure
- data warehouse
- database
- web programming
- ICT security legislation
- business process modelling
Sources for this job· O*NET 15-2051.01· ESCO/ISCO 2521