IS WORK OVER?

Automation index

How much of a PR specialist’s job can AI already do?

Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.

This percentage does not predict how many people will lose their jobs.

Task comparison

PR specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Post and update content on the company's Web site and social media outlets.
Estimate

No public source provides a precise figure. This is our estimate.

17%28%+4.8
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Estimate

No public source provides a precise figure. This is our estimate.

15%28%+4.2
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Estimate

No public source provides a precise figure. This is our estimate.

13%28%+3.6
Write press releases or other media communications to promote clients.
Estimate

No public source provides a precise figure. This is our estimate.

11%28%+3.1
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Coach client representatives in effective communication with the public or with employees.
Estimate

No public source provides a precise figure. This is our estimate.

6%22%+1.3
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Estimate

No public source provides a precise figure. This is our estimate.

5%55%+2.8
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

18%28%+5
Total100%29%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • keywords in digital content
  • web analytics
  • pricing strategies
  • corporate social responsibility
  • market research
  • brand marketing techniques
  • content marketing strategy
  • online moderation techniques
  • marketing mix
  • authoring software

Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432

Dentist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Use masks, gloves, and safety glasses to protect patients and self from infectious diseases.
Estimate

No public source provides a precise figure. This is our estimate.

11%12%+1.3
Examine teeth, gums, and related tissues, using dental instruments, x-rays, or other diagnostic equipment, to evaluate dental health, diagnose diseases or abnormalities, and plan appropriate treatments.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Use dental air turbines, hand instruments, dental appliances, or surgical implements.
Estimate

No public source provides a precise figure. This is our estimate.

10%28%+2.8
Administer anesthetics to limit the amount of pain experienced by patients during procedures.
Estimate

No public source provides a precise figure. This is our estimate.

8%12%+1
Diagnose and treat diseases, injuries, or malformations of teeth, gums, or related oral structures and provide preventive or corrective services.
Estimate

No public source provides a precise figure. This is our estimate.

7%28%+2
Advise or instruct patients regarding preventive dental care, the causes and treatment of dental problems, or oral health care services.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Formulate plan of treatment for patient's teeth and mouth tissue.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Analyze or evaluate dental needs to determine changes or trends in patterns of dental disease.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

34%28%+9.5
Total100%24%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • cosmetic dental procedures
  • surgery
  • dentistry science
  • clinical disciplines in dentistry
  • mouth anatomy
  • anaesthetics
  • perform oral health diagnosis
  • rehabilitate worn dentition
  • lead the dental team
  • provide periodontal treatment

Sources for this job· O*NET 29-1021.00· ESCO/ISCO 2261

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