Automation index
Can AI do the work of a PR specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
No number on this site decides whether someone keeps or loses their job.
Task comparison
IS WORK OVER?
PR specialist
29%
AI or a robot can already do 29% of this job.
#46 / 103
View rankingPR specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
DevOps engineer
37%
#12 / 103
View rankingDevOps engineer
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Modify existing software to correct errors, adapt it to new hardware, or upgrade interfaces and improve performance.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Design, develop and modify software systems, using scientific analysis and mathematical models to predict and measure outcomes and consequences of design.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 48% | +4.8 |
Store, retrieve, and manipulate data for analysis of system capabilities and requirements.EstimateNo public source pins this saving. It is an estimate of the method. | 10% | 48% | +4.8 |
Confer with systems analysts, engineers, programmers and others to design systems and to obtain information on project limitations and capabilities, performance requirements and interfaces.EstimateNo public source pins this saving. It is an estimate of the method. | 9% | 48% | +4.3 |
Supervise the work of programmers, technologists and technicians and other engineering and scientific personnel.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 22% | +1.8 |
Analyze user needs and software requirements to determine feasibility of design within time and cost constraints.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 48% | +3.4 |
Develop or direct software system testing or validation procedures, programming, or documentation.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 55% | +3.9 |
Consult with customers or other departments on project status, proposals, or technical issues, such as software system design or maintenance.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 28% | +1.4 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 33% | 28% | +9.2 |
| Total | 100% | 37% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- write code
- programming
- software development
- coding
- debug code
- implement cloud security and compliance
- systems development life-cycle
- cloud security and compliance
- computer programming
- ICT system integration
Sources for this job· O*NET 15-1252.00· ESCO/ISCO 2512