Automation index
Can AI do the work of a PR specialist?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
No number on this site decides whether someone keeps or loses their job.
Task comparison
IS WORK OVER?
PR specialist
29%
AI or a robot can already do 29% of this job.
#46 / 103
View rankingPR specialist
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source pins this saving. It is an estimate of the method. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source pins this saving. It is an estimate of the method. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source pins this saving. It is an estimate of the method. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source pins this saving. It is an estimate of the method. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source pins this saving. It is an estimate of the method. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source pins this saving. It is an estimate of the method. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source pins this saving. It is an estimate of the method. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source pins this saving. It is an estimate of the method. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Executive chef
19%
#91 / 103
View rankingExecutive chef
Where the time goes
Score = Σ (weight × saving). Weight is our estimate from frequency, not a time share published by O*NET. Saving is separate.
Weights are our estimate from O*NET frequency (FT). O*NET does not publish % of the week.
| Task | Share | AI | Adds |
|---|---|---|---|
Menus, dish sheets and food cost.EstimateNo public source pins this saving. It is an estimate of the method. | 18% | 38% | +6.8 |
Orders, suppliers and waste.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 28% | +4.5 |
Pass, plating and service pace.EstimateNo public source pins this saving. It is an estimate of the method. | 20% | 10% | +2 |
Lead the brigade, shifts and conflicts.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 12% | +1.9 |
Cook on the line and correct doneness.EstimateNo public source pins this saving. It is an estimate of the method. | 16% | 15% | +2.4 |
Hygiene, audits and the house’s name.EstimateNo public source pins this saving. It is an estimate of the method. | 14% | 12% | +1.7 |
| Total | 100% | 19% |
Modelled week 100% · Public evidence 0% · Estimate 100% · Confidence: Low
Skills this job uses
- cook
- mise en place
- dishes
- bake
- Menus, dish sheets and food cost
- Orders, suppliers and waste
- Pass, plating and service pace
- Lead the brigade, shifts and conflicts
- Cook on the line and correct doneness
- Hygiene, audits and the house’s name
Sources for this job· O*NET 35-1011.00· ESCO/ISCO 3434