Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Farmer
28%
#78 / 623
View rankingFarmer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Manage nurseries that grow horticultural plants for sale to trade or retail customers, for display or exhibition, or for research.EstimateNo public source provides a precise figure. This is our estimate. | 29% | 12% | +3.5 |
Determine plant growing conditions, such as greenhouses, hydroponics, or natural settings, and set planting and care schedules.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Coordinate clerical, record-keeping, inventory, requisitioning, and marketing activities.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 55% | +5.5 |
Position and regulate plant irrigation systems, and program environmental and irrigation control computers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Direct the breeding or raising of stock, such as cattle, poultry, or honeybees, using recognized breeding practices to ensure stock improvement.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Collect and record growth, production, and environmental data.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Maintain financial, operational, production, or employment records for farms or ranches.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 55% | +2.2 |
Provide information to customers on the care of trees, shrubs, flowers, plants, and lawns.EstimateNo public source provides a precise figure. This is our estimate. | 4% | 28% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 22% | 28% | +6.2 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- technical equipment for crop production
- crop production principles
- agronomical production principles
- soil structure
- plant species
- agroforestry
- types of storage facilities
- pest control in plants
- ecology
- fertilisation principles
Sources for this job· O*NET 11-9013.00· ESCO/ISCO 6111