Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Hotel receptionist
30%
#53 / 623
View rankingHotel receptionist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Greet, register, and assign rooms to guests of hotels or motels.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Issue room keys and escort instructions to bellhops.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Verify customers' credit, and establish how the customer will pay for the accommodation.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Keep records of room availability and guests' accounts, manually or using computers.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Make and confirm reservations.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review accounts and charges with guests during the check out process.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Answer inquiries pertaining to hotel services, guest registration, and travel directions, or make recommendations regarding shopping, dining, or entertainment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Compute bills, collect payments, and make change for guests.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 47% | 28% | +13.2 |
| Total | 100% | 30% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- explain features in accommodation venue
- comply with food safety and hygiene
- implement marketing strategies
- maintain relationship with customers
- deal with arrivals in accommodation
- greet guests
- handle customer complaints
- process booking
- provide tourism related information
- handover the service area
Sources for this job· O*NET 43-4081.00· ESCO/ISCO 4224