Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Photographer
28%
#100 / 623
View rankingPhotographer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Adjust apertures, shutter speeds, and camera focus according to a combination of factors, such as lighting, field depth, subject motion, film type, and film speed.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Use traditional or digital cameras, along with a variety of equipment, such as tripods, filters, and flash attachments.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Create artificial light, using flashes and reflectors.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Manipulate and enhance scanned or digital images to create desired effects, using computers and specialized software.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Estimate or measure light levels, distances, and numbers of exposures needed, using measuring devices and formulas.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Transfer photographs to computers for editing, archiving, and electronic transmission.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Perform general office duties, such as scheduling appointments, keeping books, and ordering supplies.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 39% | 28% | +10.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- interview techniques
- photography
- editorial standards
- writing techniques
- spelling
- grammar
- copyright legislation
- participate in editorial meetings
- set up photographic equipment
- study topics
Sources for this job· O*NET 27-4021.00· ESCO/ISCO 3431