Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Psychologist
28%
#113 / 623
View rankingPsychologist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Document patient information including session notes, progress notes, recommendations, and treatment plans.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 12% | +1.1 |
Use a variety of treatment methods, such as psychotherapy, hypnosis, behavior modification, stress reduction therapy, psychodrama, or play therapy.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Counsel individuals, groups, or families to help them understand problems, deal with crisis situations, define goals, and develop realistic action plans.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Interact with clients to assist them in gaining insight, defining goals, and planning action to achieve effective personal, social, educational, or vocational development and adjustment.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Collect information about individuals or clients, using interviews, case histories, observational techniques, and other assessment methods.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Write reports on clients and maintain required paperwork.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 55% | +3.3 |
Conduct assessments of patients' risk for harm to self or others.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 12% | +0.6 |
Identify psychological, emotional, or behavioral issues and diagnose disorders, using information obtained from interviews, tests, records, or reference materials.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 48% | 28% | +13.4 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- psychological counselling methods
- school psychology
- developmental psychology
- crisis intervention
- adolescent psychological development
- psychology
- consult student's support system
- monitor student's behaviour
- liaise with educational support staff
- apply crisis intervention
Sources for this job· O*NET 19-3033.00· ESCO/ISCO 2634