Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Real estate agent
27%
#130 / 623
View rankingReal estate agent
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Generate lists of properties that are compatible with buyers' needs and financial resources.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Answer clients' questions regarding construction work, financing, maintenance, repairs, and appraisals.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 12% | +0.7 |
Promote sales of properties through advertisements, open houses, and participation in multiple listing services.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Contact property owners and advertise services to solicit property sales listings.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Display commercial, industrial, agricultural, and residential properties to clients and explain their features.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Coordinate appointments to show homes to prospective buyers.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Contact previous clients for prospecting of referral business.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 28% | +1.4 |
Act as an intermediary in negotiations between buyers and sellers, generally representing one or the other.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 22% | +1.1 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 56% | 28% | +15.7 |
| Total | 100% | 27% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- customer service
- contract law
- office administration
- real estate market
- mortgage loans
- property law
- maintain relationship with customers
- advise on property value
- identify customer's needs
- inform on renting agreements
Sources for this job· O*NET 41-9022.00· ESCO/ISCO 3334