Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Retail salesperson
28%
#91 / 623
View rankingRetail salesperson
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Greet customers and ascertain what each customer wants or needs.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Bag or package purchases and wrap gifts.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Compute sales prices, total purchases, and receive and process cash or credit payment.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Answer questions regarding the store and its merchandise.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Recommend, select, and help locate or obtain merchandise based on customer needs and desires.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Prepare merchandise for purchase or rental.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Describe merchandise and explain use, operation, and care of merchandise to customers.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 46% | 28% | +12.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- sales argumentation
- characteristics of products
- e-commerce systems
- product comprehension
- types of written press
- guarantee customer satisfaction
- carry out products preparation
- operate cash register
- ensure compliance with legal requirements
- examine merchandise
Sources for this job· O*NET 41-2031.00· ESCO/ISCO 5223