Automation index
How much of a PR specialist’s job can AI already do?
Today an AI can already knock out copy, outlines, reports, and a lot of the prep. Deciding what matters, and what moves the business, is another story.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
PR specialist
29%
AI can already do 29% of this job.
#70 / 623
View rankingPR specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Post and update content on the company's Web site and social media outlets.EstimateNo public source provides a precise figure. This is our estimate. | 17% | 28% | +4.8 |
Respond to requests for information from the media or designate an appropriate spokesperson or information source.EstimateNo public source provides a precise figure. This is our estimate. | 15% | 28% | +4.2 |
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Write press releases or other media communications to promote clients.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 22% | +1.5 |
Coach client representatives in effective communication with the public or with employees.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 22% | +1.3 |
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 18% | 28% | +5 |
| Total | 100% | 29% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- keywords in digital content
- web analytics
- pricing strategies
- corporate social responsibility
- market research
- brand marketing techniques
- content marketing strategy
- online moderation techniques
- marketing mix
- authoring software
Sources for this job· O*NET 27-3031.00· ESCO/ISCO 2432
IS WORK OVER?
Tax advisor
30%
#47 / 623
View rankingTax advisor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Compute taxes owed or overpaid, using adding machines or personal computers, and complete entries on forms, following tax form instructions and tax tables.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 28% | +3.9 |
Use all appropriate adjustments, deductions, and credits to keep clients' taxes to a minimum.EstimateNo public source provides a precise figure. This is our estimate. | 13% | 28% | +3.6 |
Prepare or assist in preparing simple to complex tax returns for individuals or small businesses.EstimateNo public source provides a precise figure. This is our estimate. | 11% | 28% | +3.1 |
Furnish taxpayers with sufficient information and advice to ensure correct tax form completion.EstimateNo public source provides a precise figure. This is our estimate. | 10% | 28% | +2.8 |
Review financial records, such as income statements and documentation of expenditures to determine forms needed to prepare tax returns.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 55% | +5 |
Interview clients to obtain additional information on taxable income and deductible expenses and allowances.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 22% | +1.8 |
Explain federal and state tax laws to individuals and companies.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Check data input or verify totals on forms prepared by others to detect errors in arithmetic, data entry, or procedures.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 20% | 28% | +5.6 |
| Total | 100% | 30% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- value-added tax law
- tax legislation
- inform on fiscal duties
- advise on tax planning
- inspect tax returns
- prepare tax returns forms
- calculate tax
- research taxation procedures
- interpret financial statements
- prepare financial statements
Sources for this job· O*NET 13-2082.00· ESCO/ISCO 2411