IS WORK OVER?

Automation index

How much of a Radio host’s job can AI already do?

A rundown and a clip come earlier. Filling the air when the line drops does not.

This percentage does not predict how many people will lose their jobs.

Task comparison

Radio host

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Rundown, clips and a first script.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
On air, interviews and a silence that weighs.
Estimate

No public source provides a precise figure. This is our estimate.

20%12%+2.4
Guests, producer and real time.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Edit, podcast and the show’s socials.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Voice, shifts and not going blank.
Estimate

No public source provides a precise figure. This is our estimate.

16%16%+2.6
Not saying something you cannot take back.
Estimate

No public source provides a precise figure. This is our estimate.

16%14%+2.2
Total100%22%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • Rundown, clips and a first script
  • Guests, producer and real time
  • Edit, podcast and the show’s socials
  • Voice, shifts and not going blank
  • Not saying something you cannot take back
  • locutor
  • locutora
  • radio host

Sources for this job· O*NET 27-3011.00· ESCO/ISCO 2656

Paid media specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Plan, platforms and the pixel.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Creatives, frequency and audience cuts.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client, going live and the campaign that drifts.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, attribution and the last-click fight.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Brand safety and inventory you cannot touch.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
That the pixel fires, and not burning extra CPM.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • media plan
  • pixel
  • frequency
  • brand safety
  • attribution
  • creatives
  • audiences
  • digital inventory

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

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