Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Accountant
35%
#17 / 623
View rankingAccountant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Supervise auditing of establishments, and determine scope of investigation required.EstimateNo public source provides a precise figure. This is our estimate. | 12% | 22% | +2.6 |
Analyze business operations, trends, costs, revenues, financial commitments, and obligations to project future revenues and expenses or to provide advice.EstimateNo public source provides a precise figure. This is our estimate. | 9% | 48% | +4.3 |
Develop, implement, modify, and document recordkeeping and accounting systems, making use of current computer technology.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 55% | +4.4 |
Report to management regarding the finances of establishment.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Inspect account books and accounting systems for efficiency, effectiveness, and use of accepted accounting procedures to record transactions.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 55% | +3.9 |
Prepare adjusting journal entries.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Review accounts for discrepancies and reconcile differences.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Establish tables of accounts and assign entries to proper accounts.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 38% | 28% | +10.6 |
| Total | 100% | 35% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- ledger entries
- close accounts
- reconcile banks
- accounting department processes
- financial department processes
- economics
- corporate law
- accounting
- inspect tax returns
- control financial resources
Sources for this job· O*NET 13-2011.00· ESCO/ISCO 2411