Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Admin assistant
31%
#29 / 623
View rankingAdmin assistant
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Use computers for various applications, such as database management or word processing.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 48% | +3.8 |
Answer telephones and give information to callers, take messages, or transfer calls to appropriate individuals.EstimateNo public source provides a precise figure. This is our estimate. | 8% | 28% | +2.2 |
Greet visitors or callers and handle their inquiries or direct them to the appropriate persons according to their needs.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 28% | +2 |
Operate office equipment, such as fax machines, copiers, or phone systems and arrange for repairs when equipment malfunctions.EstimateNo public source provides a precise figure. This is our estimate. | 7% | 12% | +0.8 |
Operate electronic mail systems and coordinate the flow of information, internally or with other organizations.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Create, maintain, and enter information into databases.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 48% | +2.9 |
Make copies of correspondence or other printed material.EstimateNo public source provides a precise figure. This is our estimate. | 6% | 28% | +1.7 |
Set up and manage paper or electronic filing systems, recording information, updating paperwork, or maintaining documents, such as attendance records, correspondence, or other material.EstimateNo public source provides a precise figure. This is our estimate. | 5% | 55% | +2.8 |
Other less frequent tasks (weight estimated from frequency).EstimateNo public source provides a precise figure. This is our estimate. | 47% | 28% | +13.2 |
| Total | 100% | 31% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- design interfaces
- prototypes
- figma
- company policies
- use spreadsheets software
- disseminate internal communications
- maintain internal communication systems
- file documents
- organise business documents
- monitor staff absences
Sources for this job· O*NET 43-6014.00· ESCO/ISCO 4120