Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 693
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Adult literacy tutor
22%
#335 / 693
View rankingAdult literacy tutor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Level, the sheet and the one who did not come.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Reading, the contract and the small print.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Writing, the form and not doing it for them.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Group, the shame and not exposing them.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The council, the grant and not inflating attendance.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
That they read the contract, and not being ashamed.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 22% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- syllables
- reading contracts
- forms
- literacy groups
- shame
- small print
- attendance
- not expose
Sources for this job· O*NET 25-3011.00· ESCO/ISCO 2359