Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Alarm installer
23%
#300 / 623
View rankingAlarm installer
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Diagram, zones and programming the panel.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Wire, sensors and the detector that trips alone.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
ARC, tests and the connection note.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Train the user and the fob that gets lost.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
The lived-in flat, the brick and not breaking extra.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
No false alarms, and a real call-out.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 23% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- fit alarms
- program panels
- wire sensors
- ARC
- avoid false alarms
- train the user
- detectors
- alarm zones
Sources for this job· O*NET 49-2098.00· ESCO/ISCO 7412