IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Aluminium carpenter

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Measure, cutting list and the profile cut.
Estimate

No public source provides a precise figure. This is our estimate.

16%36%+5.8
Assemble, squares and the frame in the opening.
Estimate

No public source provides a precise figure. This is our estimate.

18%12%+2.2
Glass, beads and the one that does not seal.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Fittings, tilt-and-turn and the fine adjust.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
The dirty site and not scratching the anodising.
Estimate

No public source provides a precise figure. This is our estimate.

18%18%+3.2
A tight close, and not leaving water in.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%21%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • cut profiles
  • assemble frames
  • beads
  • tilt-and-turn
  • seal glass
  • anodising
  • squares
  • measure openings

Sources for this job· O*NET 47-2211.00· ESCO/ISCO 7213

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