IS WORK OVER?

Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

SEM specialist

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Campaigns, keywords and Quality Score.
Estimate

No public source provides a precise figure. This is our estimate.

18%52%+9.4
Landing, tracking and the conversion that misses.
Estimate

No public source provides a precise figure. This is our estimate.

16%40%+6.4
The client who wants more clicks for less.
Estimate

No public source provides a precise figure. This is our estimate.

16%22%+3.5
Reports, copy and the ad A/B.
Estimate

No public source provides a precise figure. This is our estimate.

16%28%+4.5
Legal, brands and the claim you cannot make.
Estimate

No public source provides a precise figure. This is our estimate.

18%14%+2.5
Spend on buyers, and not inflating impressions.
Estimate

No public source provides a precise figure. This is our estimate.

16%12%+1.9
Total100%28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • SEM campaigns
  • keywords
  • Quality Score
  • landings
  • conversion tracking
  • ad A/B
  • Google Ads
  • media budget

Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431

Auto mechanic

Where the time goes

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

TaskShareAIPoints
Inspect vehicles for damage and record findings so that necessary repairs can be made.
Estimate

No public source provides a precise figure. This is our estimate.

9%12%+1.1
Follow checklists to ensure all important parts are examined, including belts, hoses, steering systems, spark plugs, brake and fuel systems, wheel bearings, and other potentially troublesome areas.
Estimate

No public source provides a precise figure. This is our estimate.

8%28%+2.2
Estimate costs of vehicle repair.
Estimate

No public source provides a precise figure. This is our estimate.

7%12%+0.8
Review work orders and discuss work with supervisors.
Estimate

No public source provides a precise figure. This is our estimate.

7%22%+1.5
Perform routine and scheduled maintenance services, such as oil changes, lubrications, and tune-ups.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Maintain cleanliness of work area.
Estimate

No public source provides a precise figure. This is our estimate.

6%28%+1.7
Test drive vehicles and test components and systems, using equipment such as infrared engine analyzers, compression gauges, and computerized diagnostic devices.
Estimate

No public source provides a precise figure. This is our estimate.

6%48%+2.9
Test and adjust repaired systems to meet manufacturers' performance specifications.
Estimate

No public source provides a precise figure. This is our estimate.

5%12%+0.6
Other less frequent tasks (weight estimated from frequency).
Estimate

No public source provides a precise figure. This is our estimate.

46%28%+12.9
Total100%25%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

Skills and activities

  • automotive diagnostic equipment
  • car controls
  • emission standards
  • vehicle electrical systems
  • types of vehicles
  • principles of mechanical engineering
  • hybrid vehicle architecture
  • teamwork principles
  • components of air conditioning systems
  • mechanics

Sources for this job· O*NET 49-3023.00· ESCO/ISCO 7231

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