Automation index

How much of a SEM specialist’s job can AI already do?

A campaign and an ad come earlier. Spending the budget on people who buy do not.

This percentage does not predict how many people will lose their jobs.

Task comparison

IS WORK OVER?

28%

AI can already do 28% of this job.

#97 / 623

SEM specialist

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Campaigns, keywords and Quality Score. Estimate No public source provides a precise figure. This is our estimate.	18%	52%	+9.4
Landing, tracking and the conversion that misses. Estimate No public source provides a precise figure. This is our estimate.	16%	40%	+6.4
The client who wants more clicks for less. Estimate No public source provides a precise figure. This is our estimate.	16%	22%	+3.5
Reports, copy and the ad A/B. Estimate No public source provides a precise figure. This is our estimate.	16%	28%	+4.5
Legal, brands and the claim you cannot make. Estimate No public source provides a precise figure. This is our estimate.	18%	14%	+2.5
Spend on buyers, and not inflating impressions. Estimate No public source provides a precise figure. This is our estimate.	16%	12%	+1.9
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low

IS WORK OVER?

28%

#84 / 623

Barista

Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.

The time saving for each task is estimated separately.

Task	Share	AI	Points
Prepare or serve hot or cold beverages, such as coffee, espresso drinks, blended coffees, or teas. Estimate No public source provides a precise figure. This is our estimate.	9%	28%	+2.5
Receive and process customer payments. Estimate No public source provides a precise figure. This is our estimate.	8%	28%	+2.2
Take customer orders and convey them to other employees for preparation. Estimate No public source provides a precise figure. This is our estimate.	8%	28%	+2.2
Describe menu items to customers, or suggest products that might appeal to them. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Serve prepared foods, such as muffins, biscotti, or bagels. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Prepare or serve menu items, such as sandwiches or salads. Estimate No public source provides a precise figure. This is our estimate.	7%	28%	+2
Clean or sanitize work areas, utensils, or equipment. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Clean service or seating areas. Estimate No public source provides a precise figure. This is our estimate.	6%	28%	+1.7
Other less frequent tasks (weight estimated from frequency). Estimate No public source provides a precise figure. This is our estimate.	42%	28%	+11.8
Total	100%		28%

Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low