Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Book editor
25%
#220 / 623
View rankingBook editor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Readers’ reports, selection and rejection.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
Work the text with the author: structure and tone.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 22% | +4 |
P&L, advances, contracts and the schedule.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Coordinate copy-edit, layout, cover and press.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
List, bookshops and the life of the title.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
The editorial bet and owning the book.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 25% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- edit books
- readers’ reports
- work manuscripts
- negotiate advances
- build the list
- coordinate layout
- choose the cover
- get it into shops
Sources for this job· O*NET 27-3041.00· ESCO/ISCO 2641