Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Bus driver
15%
#610 / 623
View rankingBus driver
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Run sheet, logs and clocking.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 32% | +5.1 |
Drive the route or the charter.EstimateNo public source provides a precise figure. This is our estimate. | 22% | 8% | +1.8 |
Stops, accessibility and fare or validation.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 10% | +1.8 |
Incidents, diversions and passenger care.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
Pre-trip check and defect reports.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 18% | +2.5 |
Shifts, fatigue and driving rules.EstimateNo public source provides a precise figure. This is our estimate. | 14% | 15% | +2.1 |
| Total | 100% | 15% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- drive
- route
- load goods
- Run sheet, logs and clocking
- Drive the route or the charter
- Incidents, diversions and passenger care
- Pre-trip check and defect reports
- Shifts, fatigue and driving rules
- conductor de autobus
- bus driver
Sources for this job· O*NET 53-3052.00· ESCO/ISCO 8331