Automation index
How much of a SEM specialist’s job can AI already do?
A campaign and an ad come earlier. Spending the budget on people who buy do not.
This percentage does not predict how many people will lose their jobs.
Task comparison
IS WORK OVER?
SEM specialist
28%
AI can already do 28% of this job.
#97 / 623
View rankingSEM specialist
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Campaigns, keywords and Quality Score.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 52% | +9.4 |
Landing, tracking and the conversion that misses.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The client who wants more clicks for less.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
Reports, copy and the ad A/B.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Legal, brands and the claim you cannot make.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 14% | +2.5 |
Spend on buyers, and not inflating impressions.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 12% | +1.9 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- SEM campaigns
- keywords
- Quality Score
- landings
- conversion tracking
- ad A/B
- Google Ads
- media budget
Sources for this job· O*NET 13-1161.00· ESCO/ISCO 2431
IS WORK OVER?
Career counsellor
29%
#66 / 623
View rankingCareer counsellor
Where the time goes
Task weights are our estimates based on O*NET frequency data, not time shares published by O*NET.
The time saving for each task is estimated separately.
| Task | Share | AI | Points |
|---|---|---|---|
Profile, test and the map of possible jobs.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 48% | +8.6 |
CV, letter and the mock interview.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 40% | +6.4 |
The session, the block and the one who believes nothing.EstimateNo public source provides a precise figure. This is our estimate. | 18% | 18% | +3.2 |
Employers, placements and the bridge to a contract.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 28% | +4.5 |
Public employment service, training and the calls.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 22% | +3.5 |
That they show up, and not dropping the case.EstimateNo public source provides a precise figure. This is our estimate. | 16% | 14% | +2.2 |
| Total | 100% | 28% |
Modelled workweek: 100% · Public evidence: 0% · Estimate: 100% · Confidence: Low
Skills and activities
- career guidance
- write CVs
- mock interviews
- job pathway
- refer to training
- broker employers
- employability tests
- accompany to interviews
Sources for this job· O*NET 21-1012.00· ESCO/ISCO 2423